UC Davis Wine Marketing Program
Discover from top industry experts how to successfully brand, market, and sell wine in the United States. In this five-day, wine marketing program, you’ll connect with experienced wine industry professionals - winemakers, sommeliers, CEOs, retailers, distributors, brand managers, analysts, PR strategists, packaging experts and educators from the University of California. Not only will you gain the real-world knowledge and data that you can apply immediately, but you’ll have amazing opportunities to expand your network.
Course Title Online Enroll Start Date
Wine Marketing Program Hybrid, 07/22/2024
Wine Marketing Program Online, 07/22/2024
Wine Marketing Program Online - Day 01: Industry Overview, 07/22/2024
Wine Marketing Program Online Day 2: US Wine Market, 07/23/2024
Wine Marketing Program Online - Day 03: Launching A Brand, 07/24/2024
Wine Marketing Program Online Day 4: Importing and Distribution, 07/25/2024
Wine Marketing Program Online Day 5: The Retail Tier, 07/26/2024
“El vino abre las puertas con asombro y en el refugio de los meses vuelca su cuerpo de empapadas alas rojas”
— Pablo Neruda (Chile)